Look, I get that Barbie probably spends a lot of time on her hair. But will you choose cowboy Barbie or rollerskate Barbie? Accessories Chi and Mermade hot tools and Tangle Teezer hairbrush It’s never too early to start planning your Halloween costume. If you are looking to aggressively buck the gender neutral trend in baby clothes that has resulted in a lot of beige nurseries lately, allow me to present to you with the pinkest set of onesies I’ve ever seen. MeUndies undies and Barefoot Dreams pajamasīarbie may not wear underwear-an unsettling fact I never really thought about until now-but her human fans can order bikinis, briefs, and bras with her logo emblazoned upon them. Remember when paparazzi photos of Ryan Gosling and Margot Robbie in neon spandex and electric yellow skates on the set of Barbie nearly broke the internet last summer? You can now buy said skates. Personally, I’m still waiting for the Barbie Birkenstock collab after those shoes were heavily featured in a trailer for the film. So it’s not particularly shocking that you can now buy all kinds of Barbie shoes, from stilettos to sneakers to, yes, Crocs with their own special Jibbitz to stick into the holes. Superga, Aldo, and Crocs shoesīarbie loves shoes. For the ideal Instagram picture, you will want to be wearing a pink bathing suit with the Barbie logo on it while sitting atop Barbie’s speedboat float. Spoiler alert: pool floats will show up later on this list. When I visited the Mattel headquarters to report TIME’s recent Barbie cover story, everyone was abuzz about how the pink denim jackets at Gap had sold out months before the movie’s release date. It’s just that things are really ramping up ahead of the film. Technically, Barbie has an ongoing collaboration with Gap. Read More: Barbie’s Got a New Body Gap clothes I’m conflicted about separating it from the fast fashion category because let’s be real: How long are you going to wear these Barbie clothes? Until Halloween? Until the Barbie sequel (which, yes, the folks at Mattel told me they are already discussing)? But these clothes are more expensive and, in theory, longer lasting. The department store’s in-house brand Aqua has a collaboration inspired by the movie. Clothing Pac Sun, Boohoo, Forever 21, and Hot Topic fast fashionįast fashion brands aimed at a younger audience are embracing Barbiecore. And yet Burger King has devised some sort bright pink condiment for this rollout in Brazil. But the special sauce that tops that burger? Absolutely not. The inside of a medium-rare burger? Sure. Pink Burger, do Combo BK Barbie™️ /sAUpzTnKfA
Food Swoon pink lemonadeĪnything that has pink in the name, including pink lemonade, is bound to have a Barbie stamp this summer. Here’s just some of the many collaborations Barbie has made with various brands and a bit of commentary on how these products may or may not usher joy into our daily lives. The best way to distract yourself from trying to answer those thorny questions is to start choosing your favorite bright and bedazzled options. Is it some sort of anti-feminist backlash to the recent gender neutral trends? Or did Barbie simply give us permission to finally guiltlessly celebrate all things femme-and that in itself is an exercise in the freedom of feminism? Or are we simply the pawns of a capitalist force that decided this was the summer of pink products? More from TIME The source ofour current obsession with all things girly is up for debate. The Barbie marketing campaign is inescapable and, like the aesthetic of the film, hyper feminine. Read More: How Barbie Came to Life There’s even a number of edible collabs, which means folks are going to spend a shocking-and perhaps not medically advisable-amount of time eating pink food this summer. The Copyright Office in the Library of Congress has registered more than 2,000 Barbie-related works including dolls, games, and songs for the movie, according to public records. But, as a Mattel executive reminded me in an interview for TIME’s cover story on Barbie, Barbiecore “didn’t just happen.” The studio and the toy company have partnered with a dizzying number of clothing brands, haircare companies, and even pool float businesses to stamp Barbie’s favorite color on their products.
#Pictures of paparazzi business cards movie
Even brands that don’t have an official collaboration with the movie are subtly rolling out lines of pink yoga gear or rose-colored travel bags. Ahead of Barbie’s release on July 21, anticipation for the film-and the ongoing Barbiecore trend-has reached a fever pitch.
That’s exactly what Mattel and Warner Bros. Your social media feed has probably seemed a lot pinker lately than normal.
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